Circulation industry is the foundation of supporting manufacturing industry and commerce, and it is also the foundation of China's implementation of stimulating consumption policy and supporting social and economic development. No circulation, no business, no business, social and economic prosperity is very difficult. With the rapid development of China's manufacturing, China has become the world's most important manufacturing base, at the same time, China is also the world's largest consumer market. "This marks the development of modern circulation industry, already to be imminent. Therefore, many proposals, the proposed state through various policies to support the development of China's circulation industry. Analysis:
1, to the national strategic level, the establishment of the circulation industry status. Only in the ideological awareness, it is possible to develop appropriate policy measures to promote industrial development.
2, through tax policy, to support the industry enterprise. Before, we have been calling for the circulation industry tax relief. Such as vegetable sales are exempt from VAT, logistics enterprise commodity warehousing facilities tax halve are national support measures to the circulation industry. Also shows that we have so many years of hard work, has been the national relevant departments to adopt.
3, to increase investment in logistics infrastructure. Zhang Zhigang thinks, logistics as the production service industry, is the foundation to support economic development, its role can not be ignored. He said, logistics infrastructure construction is divided into two kinds: one is the market behavior, depending on the market demand to adjust; the other is a public nature, rely on the government to invest and build. For example, to ensure that the common people "food basket" project of the farmers market and storage of fruits and vegetables, the cold storage, it has a very strong public nature. If relying solely on market investment, will inevitably lead to sharp fluctuations in vegetable prices, is not conducive to the macro control of the government. "Therefore, for this kind of logistics infrastructure with public welfare, the state should increase investment.
In addition, to speed up the development of e-commerce. Because of the development of e-commerce in the field of circulation, it can not only expand the online consumer groups, cultivate new consumption patterns and consumption areas, but also help to reduce the cost of circulation and speed up the final realization of the value of goods and services. "Because consumers buy things online, is not in the region; and through the network to direct transactions, but also to reduce the number of circulation links, is conducive to reducing the overall cost. At the same time, but also promote the development of express delivery industry. Circulation is a comprehensive trade, it is a foundation of service industry. Its development needs the joint efforts of the government, the market and the whole society. Only to invigorate the circulation, our economy can have unlimited vitality.
Logistics cost is the key to decide the life and death of electricity suppliers
The electronic commerce China Alibaba, executive chairman of the board of directors Ma Yun has a very beautiful dream. "People are always asking me," he said, "what is the difference between the US and China," he said. "In the United States, the electricity provider is just a dessert after a meal," he said. "It is a supplement to the United States. In China, the electricity suppliers are the main course. We are building infrastructure in China." Ma Yun said: at present, Alibaba accounted for 5% of China's retail market. I believe that the next 5 years, China's retail business will be completed in the online 30%." According to the McKinsey Global Institute estimates, the data from 266 cities in China show that about 60% of online consumption is an alternative to store consumption.
However, in Ma Yun's dream in the electricity supplier, logistics costs may become a key bottleneck. Ampang Chen Kung, chief researcher believes that Ma on the electricity dream has begun to ignore the reality, achievements so far let him into a need into the classroom reengineering impulse to the little boy. Chen Gong believes that electricity suppliers logistics needs to support the dual logistics, the logistics is from the manufacturers to the retail system, and then consumers to load the goods from the store to the logistics cost. But in the electricity business conditions, goods from the factory to the online distribution center is a logistics link, and then to consumers in the hands of a logistics link. Therefore, with the expansion of the size of the electricity suppliers, electricity suppliers are subject to the impact of the cost of logistics.
From the point of view of the practice of domestic e-commerce enterprises, "logistics execution cost (including transportation, order processing, storage, delivery and return goods and other costs) has become a business in addition to the cost of goods sold the largest expense. Dangdang, for example, the first nine months of 2010 gross profit margin was 22%. Which marketing costs, technology costs and general management fees accounted for 9.3% of total sales revenue, but only the cost of the logistics of a sales revenue of 13%, resulting in the first three quarters of the company's net profit margin was only 1%.
U.S. electricity suppliers giant Amazon in the last century 90's, its logistics execution cost is also the total cost of 20%, now down to about 10%, but still accounts for 8.5% of total sales revenue. Amazon, the biggest cost is the cost of sales, because the price is determined on the basis of cost of goods sold, so the cost of sales accounted for the proportion of sales revenue has remained at about 80%. 1999-2003, Amazon to re integrate the logistics system, so that the proportion of external transportation costs accounted for the proportion of sales revenue from 13.8% to 9.7%, the order execution costs (mainly call center operations, order processing, warehousing, delivery and payment system costs) accounted for the proportion of sales revenue, from the highest to 15% down to 9.1%.
From this view, the logistics cost reduction of e-commerce enterprises